Principal Advisor

George EljouniPrincipal financial advisor


I have always wanted to provide clients with the sort of service I know they want.  Working for major banks provided me with a wealth of experience, but forming iFinancial has afforded me the opportunity to provide advice in plain, simple language with transparent costs.  I have more than 20 years’ experience working in the mortgage and finance arena and enjoy helping people through both challenging and successful times.


My career began as an assistant branch manager at Westpac and I later took on a regional management role and also became NSW Homeloan Partnership Manager.  I was grateful and honoured to receive a personal commendation from Bob Joss, the then Managing Director for my contribution to Westpac. However, despite interstate opportunities with Westpac, I felt a private advisory service was where my future lay and where I could best offer clients both property and financial advice in a more holistic way.


Today I continue to manage my founding company, iFinancial Intelligent Solutions which has grown to service clients across Australia and now offers a team of mortgage brokers, financial advisors, superannuation and insurance experts.  We are members of a number of finance and management associations in Australia which you can read about below, and have also won awards for the quality of our advice.  Our services have expanded over the years to deliver a broad range of financial and mortgage products.  We are big enough to compete on all fronts, but still remain small enough to care about our clients’ individuality and offer that one-to-one service that makes us stand out from other firms.


If you’re thinking about calling a financial planner or looking for an experienced mortgage broker, I encourage you to call iFinancial.  We pride ourselves on finding clients the most suitable, competitive mortgage and our financial advice is tailored to the individual.  Plus, we ensure you understand every aspect of the advice we provide with a minimum of fuss.


Memberships, Qualifications & Awards

  • Associate member of the SMSF Association – the professional body representing the SMSF sector throughout Australia
  • Member of the Financial Planning Association of Australia
  • Member of the Mortgage and Finance Association of Australia
  • Registered tax (financial) advisor with the Australian Tax Practitioners Board
  • Advanced Diploma of Financial Planning
  • Advanced Diploma of Management
  • Diploma of Mortgage Advising
  • Winner of Core Data Advisory Group Awards in categories Quality & Compliance
  • Ranked 2nd as Core Data Advisory Group of the Year


You can get in touch with George or one of our other expert advisors today via email or on 1300 881 475.


iFinancial Intelligent Solutions Authorised Representatives of GWM Adviser Services limited ABN 96 002 071 749
Australian Financial Services licensee (AFSL number 230692) Registered Office at 105-153 Miller Street North Sydney NSW 2060
Please note the product/services offered by iFinancial Mortgages is not authorised by GWM Adviser Services and GWM Adviser Services is not responsible for the advice/services provided by iFinancial Mortgages.


Mortgage services provided by iFinancial Mortgages
iFinancial Mortgages Authorised Representatives of Australian Finance Group Limited
ABN 11 066 385 822 Australian Credit License No. 389087
Please note the product/services offered by iFinancial Intelligent Solutions is not authorised by Australian Finance Group and Australian Finance Group is not responsible for the advice/services provided by iFinancial Intelligent Solutions.


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